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Did kraft change their mac and cheese noodles
Did kraft change their mac and cheese noodles









did kraft change their mac and cheese noodles

Return the pot to the stove, and add in the butter. (See the recipe card below for the full printable instructions.)

did kraft change their mac and cheese noodles

Drain the pasta through a colander, and set aside. Start by boiling the pasta according to the package instructions. You could also add a bit of paprika, black pepper, or even a splash of hot sauce if you want to amp up the flavor even more. Spices: A little garlic powder and onion powder goes a long way in making this the best easy mac and cheese ever! Definitely don’t skimp on these. It will taste a little more creamy than cheesy, but it will still add tons of delicious flavor. If you don’t have any American cheese, try using cream cheese instead. You could also use some of the pasta water if you don’t have any milk on hand.Īmerican Cheese: Adding a few slices of American cheese makes this the ultimate cheesy mac and cheese. If you don’t have half and half, I’d recommend using whole milk. Half and Half: Adding half and half to the macaroni does so much in amping up the creamy factor. It really helps it taste extra creamy and not just cheesy. You could swap that for other brands that use a powder cheese for the cheese sauce if you like though.īutter: Butter adds tons of body and flavor to the sauce.

did kraft change their mac and cheese noodles

The company even sold 50 million boxes of its new recipe before cleverly announcing the change in a marketing campaign.Kraft Mac and Cheese: We’re using two boxes of Kraft mac and cheese as the base of this recipe. In 2016, Kraft quietly changed its recipe, removing artificial preservatives and dyes and replacing the latter with paprika, annatto and turmeric.

did kraft change their mac and cheese noodles

This isn’t the first time Kraft has revamped its mac and cheese, although historically it was what was inside of the box that they altered. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers,” Victoria Lee, brand manager at Kraft, said in the press release. The design it's replaced included the longer name, a graphic of a loose-leaf sheet of paper ripped out of a notebook stating the lack of artificial flavors, preservatives and dyes, and the tagline, “smmmile, it’s the cheesiest,” which admittedly might take a moment to register as a tagline instead of a typo. In addition to the shortening of the quick-cook pasta’s name, Kraft Mac & Cheese boxes are unveiling a new brand identity that includes an updated logo, simpler packaging and even a newer noodle smile that will appear on the front of every box. "The change from 'macaroni and cheese' to 'mac & cheese,' is meant to reflect the way fans organically talk about the brand," the company wrote in a press release.











Did kraft change their mac and cheese noodles